bureau of market development promotions and otop (bmdpo)
BUREAU/OFFICE DESCRIPTION AND FUNCTIONS
MANDATE
The Bureau of Market Development, Promotions, and OTOP (BMDPO) is mandated to promote the efficient marketing of local products and services through the conduct of marketing events, such as trade fairs, in-store displays, exhibits, and local trade missions; expand and strengthen linkages among MSMEs through information exchange and business matching activities; and create awareness of domestic marketing opportunities for new projects, technologies, and investments.
It is also mandated to develop and maintain a domestic market database of local raw materials suppliers, local semi-processed products suppliers, local finished products suppliers, and buyers (institutional and big buyers).
ABOUT THE BUREAU
The BDTP is headed by a Director IV, with the support of an Assistant Director, currently a vacant position. The bureau has two (2) divisions: Market Development and Promotion Division (MDPD) and Market Information and Network Division (MIND). The current organizational structure with two divisions was approved under the DTI Rationalization of Agencies and Transfer of Functions (RAT) Plan in 2013.
While the BDTP mainly facilitates market linkages and access to new distribution channels for MSMEs primarily through the recurring National Food Fair, National Trade Fair, and National Arts and Crafts Fair, as well as buying and selling missions, other major programs have either been assigned to or initiated by the bureau in recent years such as the Bagsakan Special Project, the Coconut Farmers and Industry Development Plan (CFIDP) Projects, and the Go Lokal Program which has been absorbed into the One Town, One Product (OTOP) Program.
Pursuant to Department Order No. 24-10 for Organizational Regrouping issued on January 24, 2024, the Bureau of Domestic Trade Promotion (BDTP) was renamed to Bureau of Market Development, Promotions, and OTOP (BMDPO). The bureau was also transferred from the Regional Operations Group to the newly created Micro, Small, and Medium Enterprise Development Group (MDG).
ABOUT THE MSME HUB
The Micro, Small and Medium Enterprises or the MSME Hub website is an enhanced version of the virtual trade fair website which was first launched by BMDPO in 2018. The MSME Hub is a promotional website for the permanent digital malls created by BMDPO for the MSMEs in partnership with e-commerce platforms. The MSME Hub contains the following:
• Updates about the latest and upcoming marketing events of the bureau, i.e., trade fairs, etc.
• Links to the online stores of the MSMEs assisted by the Bureau and onboarded to the Unionbank GlobalLinker e-commerce platform,
• Sisidlan Catalogue, which is available for download and serves as a comprehensive online resource featuring the products of the MSMEs.
• Success stories of the MSMEs
• An interactive directory of MSME suppliers, an online information system that enables users to search for specific products and narrow down results by location (region and/or province).
BMDPO KEY OFFICIALS
MARIEVIC M. BONOAN
Director Iv
OFFICE OF THE DIRECTOR
NADIA A. GAVILAN
Trade Industry Development Analyst
MARKET INFORMATION AND NETWORK DIVISION (MIND)
MARKET DEVELOPMENT AND PROMOTION DIVISION (MDPD)
ANN R. MALHOTRA – Division Chief
JAWORSKI F. RIFAREAL – Supervising-TIDS
ROSSANA P. PONTEVEDRA – Trade Industry Development Specialist
KATE C. ARRIETA – Trade Industry Development Specialist
JOHN MICHAEL S. NAZARINO – Trade Industry Development Analyst
HANS CHRISTIAN R. SALVATIERRA – Admin Aide VI
EMERSON Q. LABANG – Supervising-TIDS
MARY JEAN S. GELLOR – Senior Trade Industry Development Specialist
GERRY E. RAVELAS – Senior Trade Industry Development Specialist
ALMA ESPERANZA D. STA. MARIA – Trade Industry Development Specialist
JASTINE S. YANGCO – Trade Industry Development Specialist
RODEL E. DEL ROSARIO – Admin Aide VI
EMMANUEL G. BENIGLA – Senior Graphic Designer
CAMILLE PRELEJERA – Junior Graphic Designer
ONE TOWN, ONE PRODUCT - PROJECT MANAGEMENT UNIT (OTOP - PMO)
COCONUT FARMERS AND INDUSTRY DEVELOPMENT PLAN (CFIDP) Project
JERICO D. NAMORO – Head – Policy and Planning
MAYA G. ARCEGA – Head – Program Operations
MERLENE D. MEMBRERE – Project Officer
JANET DIVINO – Project Officer
JANINE MAY G. SABINO – Project Officer
IMEE LORRAINE I. LOPEZ – Project Officer
KORINA P. SANTOS – Project Officer
MICHAELA ANGELA B. BACCAY – Project Officer
STEPHANIE ANN V. MAGNO – Content Writer
JAEL ABIGAIL R. PIOPONGCO – Design Specialist
ANTHONIE LOUIE V. PARDILLA – Administrative Officer
LIEZEL E. ANICETO – Lead Project Officer
ELVA MARIE P. DAUSAN – Technical Officer
ALAYSSA GAIL FLORES – Technical Officer
CONTACT US:
BUREAU OF MARKET DEVELOPMENT, PROMOTIONS, AND OTOP (BMDPO)
8F Filinvest Buendia Building, Sen. Gil Puyat Avenue, Makati City
Telephone: (+632) 7791.3102
EMAIL ADDRESS: bmdpo@dti.gov.ph; OTOP-PMO@dti.gov.ph