bureau of market development promotions and otop (bmdpo)

BUREAU/OFFICE DESCRIPTION AND FUNCTIONS

MANDATE

The Bureau of Market Development, Promotions, and OTOP (BMDPO) is mandated to promote the efficient marketing of local products and services through the conduct of marketing events, such as trade fairs, in-store displays, exhibits, and local trade missions; expand and strengthen linkages among MSMEs through information exchange and business matching activities; and create awareness of domestic marketing opportunities for new projects, technologies, and investments.

It is also mandated to develop and maintain a domestic market database of local raw materials suppliers, local semi-processed products suppliers, local finished products suppliers, and buyers (institutional and big buyers).

ABOUT THE BUREAU

The BDTP is headed by a Director IV, with the support of an Assistant Director, currently a vacant position.  The bureau has two (2) divisions:  Market Development and Promotion Division (MDPD) and Market Information and Network Division (MIND). The current organizational structure with two divisions was approved under the DTI Rationalization of Agencies and Transfer of Functions (RAT) Plan in 2013.

While the BDTP mainly facilitates market linkages and access to new distribution channels for MSMEs primarily through the recurring National Food Fair, National Trade Fair, and National Arts and Crafts Fair, as well as buying and selling missions, other major programs have either been assigned to or initiated by the bureau in recent years such as the Bagsakan Special Project, the Coconut Farmers and Industry Development Plan (CFIDP) Projects, and the  Go Lokal Program which has been absorbed into the One Town, One Product (OTOP) Program.

Pursuant to Department Order No. 24-10 for Organizational Regrouping issued on January 24, 2024, the Bureau of Domestic Trade Promotion (BDTP) was renamed to Bureau of Market Development, Promotions, and OTOP (BMDPO). The bureau was also transferred from the Regional Operations Group to the newly created Micro, Small, and Medium Enterprise Development Group (MDG).

ABOUT THE MSME HUB

The Micro, Small and Medium Enterprises or the MSME Hub website is an enhanced version of the virtual trade fair website which was first launched by BMDPO in 2018. The MSME Hub is a promotional website for the permanent digital malls created by BMDPO for the MSMEs in partnership with e-commerce platforms. The MSME Hub contains the following:
      • Updates about the latest and upcoming marketing events of the bureau, i.e., trade fairs, etc.
      • Links to the online stores of the MSMEs assisted by the Bureau and onboarded to the Unionbank GlobalLinker e-commerce platform,
      • Sisidlan Catalogue, which is available for download and serves as a comprehensive online resource featuring the products of the MSMEs.
      • Success stories of the MSMEs
    • An interactive directory of MSME suppliers, an online information system that enables users to search for specific products and narrow down results by location (region and/or province).

BMDPO KEY OFFICIALS

MARIEVIC M. BONOAN
Director Iv

OFFICE OF THE DIRECTOR

NADIA A. GAVILAN

Trade Industry Development Analyst

MARKET INFORMATION AND NETWORK DIVISION (MIND)

MARKET DEVELOPMENT AND PROMOTION DIVISION (MDPD)

ANN R. MALHOTRA – Division Chief

JAWORSKI F. RIFAREAL – Supervising-TIDS

ROSSANA P. PONTEVEDRA – Trade Industry Development Specialist

KATE C. ARRIETA – Trade Industry Development Specialist

JOHN MICHAEL S. NAZARINO – Trade Industry Development Analyst

HANS CHRISTIAN R. SALVATIERRA – Admin Aide VI

EMERSON Q. LABANG – Supervising-TIDS

MARY JEAN S. GELLOR – Senior Trade Industry Development Specialist

GERRY E. RAVELAS – Senior Trade Industry Development Specialist

ALMA ESPERANZA D. STA. MARIA – Trade Industry Development Specialist

JASTINE S. YANGCO – Trade Industry Development Specialist

RODEL E. DEL ROSARIO – Admin Aide VI

EMMANUEL G. BENIGLA – Senior Graphic Designer

CAMILLE PRELEJERA – Junior Graphic Designer

ONE TOWN, ONE PRODUCT - PROJECT MANAGEMENT UNIT (OTOP - PMO)​

COCONUT FARMERS AND INDUSTRY DEVELOPMENT PLAN (CFIDP) Project

JERICO D. NAMORO –  Head – Policy and Planning

MAYA G. ARCEGA – Head – Program Operations 

MERLENE D. MEMBRERE – Project Officer

JANET DIVINO – Project Officer

JANINE MAY G. SABINO – Project Officer

IMEE LORRAINE I. LOPEZ – Project Officer

KORINA P. SANTOS – Project Officer

MICHAELA ANGELA B. BACCAY – Project Officer

STEPHANIE ANN V. MAGNO – Content Writer

JAEL ABIGAIL R. PIOPONGCO – Design Specialist

ANTHONIE LOUIE V. PARDILLA – Administrative Officer

LIEZEL E. ANICETO – Lead Project Officer

ELVA MARIE P. DAUSAN – Technical Officer

ALAYSSA GAIL FLORES – Technical Officer

CONTACT US:

BUREAU OF MARKET DEVELOPMENT, PROMOTIONS, AND OTOP (BMDPO)

8F Filinvest Buendia Building, Sen. Gil Puyat Avenue, Makati City

Telephone: (+632) 7791.3102 

EMAIL ADDRESS: bmdpo@dti.gov.ph; OTOP-PMO@dti.gov.ph 

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