One town, one product (otop) philippines
1. otop philippines program overview
The OTOP Philippines Program catalyzes local economic development by leveraging each locality’s unique strengths.
Empowering rural MSMEs by nurturing products deeply rooted in local culture, creativity, and community pride.
“OTOPreneurs” receive support to innovate and deliver market-ready offerings, enhancing capacity and resilience.
Contibuting to inclusive growth and prosperity, enriching the landscape with diverse, high-quality products.
2. program background
RA 11960 institutionalization
The OTOP Program, inspired by Japan’s OVOP initiative, was implemented in 2002 and gained momentum with EO 176 in 2003. Now institutionalized via RA 11960, it represents a concerted effort to drive local economic growth through converge and innovation.
3. program objectives
- Enhance product quality, innovation, and marketability for MSMEs.
- Foster market-oriented and innovation-driven rural economies
- Promote collaboration between local/national agencies and the private sector.
- Formulate a national OTOP Strategic Development Plan.
4. components of the otop program
PRODUCT DEVELOPMENT
Support for design, packaging and labeling, technology updates, and enhancement.
CAPACITY BUILDING
Develop programs for training, knowledge sharing, and standards compliance.
MARKER ACCESS
Multimedia campaigns, trade fairs, and retail hubs to promote OTOP products.
ACCESS TO FINANCING
Collaboration with financial institutions for tailored capital, including leasing and venture capital.
program beneficiaries: msmeS
MICRO
Not more than ₱3,000,000 Assets
SMALL
₱3,000,001
₱15,000,000 Assets
MEDIUM
₱15,000,001
₱100,000,000 Assets
Under Republic Act No.6977